Contents

1. Introduction
2. What is an ebook?
3. Exercise: What do you sell when copies are free?
4. Technology decisions
   1. File formats
      1. PDF
      2. Epub
      3. Amazon formats
   2. Data-asset-management systems
      1. Improvising your own DAMS
   3. Metadata
   4. Digital Rights Management (DRM)
      1. Open formats vs open files
5. Rights and royalty decisions
   1. Territory
6. Product decisions
   1. Backlist conversions vs frontlist plans
   2. Publishing and software development
7. Administrative decisions
   1. Identifiers (ISBNs, UUIDs, URLs)
   2. Reporting and tracking sales
   3. Tracking production and marketing costs
8. Workflow decisions
   1. Changes to editorial and design processes
      1. 1. Creating PDF ebooks
      2. 1. Creating epub ebooks from simple content
      3. 1. More complex digital-product workflows
   2. Managing in-house learning and knowledge
   3. Expertise and functional authority
   4. A format-agnostic workflow
9. Sales and marketing decisions
   1. Pricing models
   2. Partners and findability
10. What are your priorities?
11. Conclusion